You’re telling me that in 2013 somebody made a company with the same name as a fictional company in 1966 novel Make Room Make Room! about overcrowded earth and the 1977 movie Soylent Green wherein they FEED PEOPLE TO OTHER PEOPLE AND LIE ABOUT IT?

That’s pretty awful. I feel like that’s the absolute bottom of the barrel desperation for exposure. Why didn’t they just call it LentSoya or something?