BYD sell the dolphin for about 10k in China. So they could lower the price a lot more, and the current price reflects more strategy and marketing than production and import duties
Glad for UK then, but this price is artificial in the sense that the UK gov asks for import duties etc to be sure BYD doesn’t under cut European brands. If BYD manage to sell more dolphins than VW sells ID3’s, than BYD is building a better car or has better marketing; that’s good.
If BYD manage to sell more dolphins than VW sells ID3’s, than BYD…
My point is I don’t think they’re going to get very far.
UK & EU place tariffs on Chinese cars to level the economic playing field between European and Chinese brands (a responsible use of tariffs in my eyes). So the economic incentive isn’t there to choose BYD. Now it will come down to brand trust and car quality.
Even with dieselgate VW never lost it’s image of building high quality cars.
That’s true, I’m not saying it’s unfair to artificially up the price with import duties, just wanted to point out price is also an important factor in people’s decisions.
I think there a big brand trust gap with the Chinese brands that will take a while to close.
There is also a big price gap, that gives people a big reason to care less about trust.
According to What Car the price you can expect to pay in the UK is…
BYD sell the dolphin for about 10k in China. So they could lower the price a lot more, and the current price reflects more strategy and marketing than production and import duties
They can’t because a lot of that difference is down to import duties
Mhhh, I can’t find what the actual import duties are. The closest I found was this article https://www.whatcar.com/news/chinese-car-tariffs-will-not-go-ahead-uk-government-confirms/n27198 that suggest there is none (unlike in the EU, where the rate is 35%).
Honestly, I knew there were European ones and assumed the UK had the same.
Glad for UK then, but this price is artificial in the sense that the UK gov asks for import duties etc to be sure BYD doesn’t under cut European brands. If BYD manage to sell more dolphins than VW sells ID3’s, than BYD is building a better car or has better marketing; that’s good.
My point is I don’t think they’re going to get very far.
UK & EU place tariffs on Chinese cars to level the economic playing field between European and Chinese brands (a responsible use of tariffs in my eyes). So the economic incentive isn’t there to choose BYD. Now it will come down to brand trust and car quality.
Even with dieselgate VW never lost it’s image of building high quality cars.
We’ll see how this plays out, they both are sure trying to sell their cars.
The original cheap price is just as artificial though, as the Chinese government puts massive subsidies into its EV industry.
That’s true, I’m not saying it’s unfair to artificially up the price with import duties, just wanted to point out price is also an important factor in people’s decisions.