Tony’s Chocolonely is a Dutch chocolate manufacturer and seller. Created in 2005, the company’s market share in the Netherlands was 18 percent in 2018.
In 2022, the Thomson Reuters Foundation awarded Tony’s Chocolonely the Stop Slavery Award in the category “Goods and Services Companies”. This award recognizes companies and organizations who have set a high standard for eradicating slavery, illegal child labor, and human trafficking from their supply chains.
Tony’s Chocolonely was ranked second on the 2023 Chocolate Scorecard, which rates chocolate companies according to their human rights and environmental credentials: traceability and transparency, living income for cocoa farmers, child labour (absence of), deforestation & climate, agroforestry, and agrochemical management.
Maybe in your local bio/eco shop, since they’re made from ‘slaverly-free’ cacao they might be too expensive for a regular supermarket to make a profit on them.
In Austria they started selling in all big shops maybe like two years ago. At least that’s when I realized them. I love the chocolate and worth the price for me :-)
They have been doing really well here too. Their initial goal was to become ethical chocolate/cacao wholesalers but they knew they had no chance starting a purely b2b business. So aside from selling their own bars, but over time they grew and now sell to a lot of other brands including the no-brand stuff the supermarkets sell with their own logo (how do you call that? We call them house brands, but that makes no sense in English). They are getting a serious market share as sell, with an ever increasing bigger part from their b2b branch now. More here: https://www.tonysopenchain.com/
In British English they’re called “own-brands”, which makes less sense tbh.
For Americans it’s either generic or “store brand” which usually has its own name i.e. “Great value” for Walmart
In American English we call the house brands or store brands.