She’s still a little too unknown among people who aren’t terminally-online. She needs time to break through to people that don’t consume daily news and aren’t on the internet a whole lot, which is a whole lot of people.

She also needs to make sure her message gets out to them before Trump’s framing of her gets to them, since early impressions matter. That last part is our job more than hers though, and fortunately we got a head start of a couple days or so when the Trump campaign was scrambled for a short period there. They’re since fixed it and are back on point though. In this case the horse race has become quite literal.

“We’re not going back.” It’s a good line. I thought Biden was alright, all things considered, but he could’ve never landed that message.