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I feel this is a bit disingenuous. Especially as Michelin are working on airless tires. We all know that tires as we know them have planned obsolescence as a fundamental part of their design. They’re already a blight on our environment, the only good thing to do now is to ensure that as few new tires are needed as possible, not for them to be green washed.
This is the best summary I could come up with:
We balance it across three domains: the people, the planet, the profits," Michelin North America President and CEO Alexis Garcin said during a presentation.
The “People, Planet, Profit” principles emphasize eco-consciousness but also remind everyone that Michelin is a company that needs to make money to keep tires rolling off the lines.
This is a vast improvement over companies that unveil unrealistic, feel-good items that won’t ever see production.
It had a lower rolling resistance, allowing drivers to potentially save money on gas and reduce their carbon footprint (although, to be fair, most probably didn’t think about that).
In 2019, it introduced new racing tires for IMSA’s WeatherTech Sportscar Championship that used 30 percent renewable and recycled materials, with no real drop-off in performance.
The higher the abrasion rate, the more particulates are left on the asphalt, which migrate to the soil and eventually end up in the water supply.
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