Tate & Lyle's Sugars, which owns the product, claims a new logo will appeal to modern shoppers.

Drop the dead donkey lion!

I don’t like the new design, and I like the old Victorian design.

Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers.“The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok,” she told the BBC.

When I’m shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse…

  • Struggleandgrunt@feddit.ukEnglish
    3·
    9 months ago

    It’s quite worrying that the link to religious belief may place it in an exclusionary space. I wouldn’t avoid halal slaughtered meat due to it’s link to religious belief in the same way that wouldn’t factor in to my choice of syrup.