For once, capitalism is not to blame here. I think, vegan meat alternatives had double digit growth for a long time, at least in Germany. Any sane capitalist would invest at least a little in that sector, and in fact, many of the incumbent animal-exploiting corporations do exactly that. Danone, as a french example, bought Alpro.
This is culture war.
Als Landtagspräsidentin würde ich da auch schon die Schnauze halten.