For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I’ve seen some people online say that the movie/theater industry is losing people in general but I don’t think that’s the case.
Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?
Agreed completely. Writing and Direction are key and studios will definitely need to recognize that (ironic considering the writers are still in strike).
Out of the loop, why is there a writers’ strike?
In short, studios are trying to replace writers with AI
That was part of it. They are also getting stiffed by streaming services.