Target has named an insider as its next chief executive officer. The announced on Wednesday comes as the discount retailer tries to reverse a persistent sales malaise and to revive its reputation as the place to go for affordable but stylish products.

Although Walmart retreated from its diversity initiatives first, Target has been the focus of more concerted consumer boycotts. Organizers have said they viewed Target’s action as a greater betrayal because the company previously had held itself out as a champion of inclusion. In 2023, a customer backlash over the annual line of LGBTQ+ Pride merchandise Target carried also cut into sales.

  • TehPers@beehaw.orgEnglish
    11·
    2 months ago

    Fiddelke said he would step in as CEO with three urgent priorities: reclaiming the company’s position as a leader in selecting and displaying merchandise; improving the customer experience by making sure shelves are consistently stocked and stores are clean; and investing in technology.

    This is a load of nothing. Wake me up when they commit to something real and praiseworthy.

    • Icarus@beehaw.org
      3·
      2 months ago

      I am encouraged they’ve recognized the problems afflciting their brand and are going to remedy it by “shortening the time it took to get new items from the idea stage into stores.”…