I find it funny too that further down they’re throwing things like “almond milk” under the bus despite the fact that plant milk is not nearly novel and has been called “milk” for centuries. This isn’t just them conservatively gatekeeping novel language like “chick’n”. It’s in fact trying to regressively erase this longstanding and commonly understood usage of “milk” because it hurts their feelings. “Peanut butter” hasn’t been called “butter” for nearly as long, but I’m sure they’d pull a “that’s not the same tho!!” if you brought it up as evidence that their argument is ad hoc nonsense.

And when their argument for not calling it “almond milk” is baseless garbage meant to mask “I just don’t like it, waaaah”, why should we take them seriously when it comes to plant-based meats?