So the real question is: is there actual confusion happening among consumers buying food?
And the answer from courts, regulators, and common sense has been a consistent no because context is already doing its job.
But plant-based chicken makes no sense. It has no chicken in it. Your link refers to “meaty names”, such as sausages, burgers and such.
most consumers do not appear to be concerned about the naming of veggie ‘burgers’ or ‘sausages’, as long as the products are clearly identifiable as vegetarian/vegan
The actual question used in the survey
To what extent do you agree that companies use meat-related names like sausage and burger to de- scribe meat-free vegetarian products (e.g. a veggie burger)?”
They do mention
A reference to the flavour of the original meat product in the name was also supported (e.g. “liver pâté flavoured veggie spread”). Only 38% of respondents thought that vegetarian/vegan products should bear completely new names, with no reference to the animal products they ‘imitate’.
“Chicken flavoured veggie spread” might pass, though it sounds a bit like it was flavoured with chicken and not “chinken flavoured”, so a source of confusion there too.
I don’t, and yes of course it is, but for example plant-based “chicken” is not being sold as just “chicken.” It’s always labeled “plant-based chicken”, “vegan chicken”, etc. That’s within the same product category, and still not confusing to consumers ; see the study linked in the article (https://www.beuc.eu/sites/default/files/publications/beuc-x-2020-042_consumers_and_the_transition_to_sustainable_food.pdf).
So the real question is: is there actual confusion happening among consumers buying food? And the answer from courts, regulators, and common sense has been a consistent no because context is already doing its job.
But plant-based chicken makes no sense. It has no chicken in it. Your link refers to “meaty names”, such as sausages, burgers and such.
The actual question used in the survey
They do mention
“Chicken flavoured veggie spread” might pass, though it sounds a bit like it was flavoured with chicken and not “chinken flavoured”, so a source of confusion there too.