Skavau@lemm.eeM to

Television@lemm.eeEnglish · 16 days ago

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Skavau@lemm.eeM to

Television@lemm.eeEnglish · 16 days ago

4

Why Max Changed Back to HBO Max: Branding Experts Weigh In

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

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Dr. Wesker@lemmy.sdf.org
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16 days ago
It was stupid, we all knew it, and they should feel stupid.

Television@lemm.ee

Television@lemm.ee

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