Race to the bottom vs. race to the top. Both are happening. Some are probably competing for most delicious lemonade, but only these two capitalists can afford it and the rest of us drink their piss. The idea of competition in order to race to the top is not a bad idea, and can be usefull in some contexts. It’s just that the race to the bottom is usually omitted, or presented as a positive rather than a negative. The idea being something like:

capitalism leads to good things, capitalism leads to people drinking piss, ergo people drinking piss is a good thing.