That means pickleball games and cocktails in the lobby, even bowling — all designed to get people to see the theaters as more than just a place to screen the latest flicks.

I like B&B theaters but holy fuck this is some dumb shit right here. I go to the movies to see a movie. I am not going to a theater to bowl or some shit. Maybe: make the movie experience better and people will come back to the movies to, ya know, see a good movie and not fucking play pickleball