I find this situation quite strange.
Some journalists write articles that are 3,000 to 4,000 words long but choose to use titles that are only 3 to 5 words. In contrast, publications like the Daily Mail tend to use the maximum number of words possible in their titles, despite the fact that their articles are usually under 1,000 words.
Why is that?
Click bait!
Respectable articles are “it’s about this. If you’re interested, check it out.”
Garbage articles “You won’t believe what happens when this 80 year old lady gets behind the wheel of a brand new Ferrari!”
For people who have been trained to eat junk food news, the headline is all they have the attention and critical thinking skills for.
I haven’t noticed the phenomenon but I’ve not been looking might end up like the yellow car thing for me.
If i had to stab into the dark i would say because a reputable author can summaries their stories better then rubbish tabloid writers
