But since closing the Activision deal last fall, Xbox has made a series of moves that have left fans and analysts baffled about its overall strategy. It has laid off thousands of staff, shuttered studios and been unable to articulate a consistent message about how it plans to release games. Xbox fans assumed those big acquisitions would lead to more exclusive games that helped justify their console purchase, but the opposite has happened.
Early this year, Microsoft began putting some of its former exclusives on PlayStation, starting with smaller, older titles such as Hi-Fi Rush. This week, the company announced that another big, new title will follow the same route. Indiana Jones and The Great Circle, coming in December to Xbox and PC, will arrive on PlayStation in the spring of 2025.
Ditching console exclusives is good news for players who can only afford to stick to one piece of hardware. And Microsoft was able to squeeze the Activision deal past regulatory scrutiny in part because it promised to continue releasing Call of Duty on PlayStation. But Xbox’s release strategy has been so confusing, it requires a massive spreadsheet and a full-time job to keep track of it all.
You are sprinting to the defense of a multi-billion dollar company to call me a console war partisan. That is some American-politics level projection right there. I was a Sega kid. We lost the console war at the turn of the century. Now I go where the games are.
If the Xbox is a console for people to play games, it’s not the only console on the market, so it needs to compete. If it gains feature parity with its direct competition…except that said competition has a quality stable of exclusive titles, then the console is going to struggle. Like say, moving 20% of the volume that their competitor does. Microsoft’s answer to this seems to be to forego adding the value of console exclusives to their own platform and instead releasing more of their first-party titles on Playstation and PC.
That’s good for gamers, yes. It also flies in the face of any attempt to develop the Xbox as a platform choice. If I can afford one console per generation, why would I choose the Xbox over a Playstation? If I can afford multiple consoles, what does the Xbox offer that I don’t get already with the Playstation?