Iirc there’s no public reason he was chosen, I assume it’s a combination of what moderators are interested in, an opportunity to pay homage, the possibility for John Oliver to support it, and possibly to get a Last Week Tonight episode out of it for even more attention.
It was partly his tweet and his overall skits on making fun of stupid moves companies makes on his show.
The tweet was in response to having already been chosen. He was fanning the flames.
Iirc there’s no public reason he was chosen, I assume it’s a combination of what moderators are interested in, an opportunity to pay homage, the possibility for John Oliver to support it, and possibly to get a Last Week Tonight episode out of it for even more attention.