It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression," the chief tweeted. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

Yes yes. Indeed. I love referring to a company by a single letter. Think about all of the great SEO will come from this! Think about the great way this will unite us all!