Reddit Inc. is weighing feedback from early meetings with potential investors in its initial public offering that it should consider a valuation of at least $5 billion, according to people familiar with the matter, even as it is estimated below that figure in the volatile market for shares of private companies.
They already make money with ads. Killing third party apps was part of this, now they can control exactly how you see ads. It’s the same as any other social media now, they recommend you content, which is exactly not the point of reddit.
Reddit’s been running ads for a while and has never turned a profit