@Atemu It’s literally a phrase popularized by Nazis. There’s nothing tongue in cheek about it. When a large group of people assign their own awful meaning to a phrase, it takes on an entirely new meaning for them. It becomes a dog whistle for them. It opens the door to start spreading their bullshit.

A recent example: the far right’s malicious coopting of ‘woke.’

Another recent example: we have actual, real life Nazis walking the streets and the hallways of the US government. That didn’t happen in a vacuum.