Majority of us don’t really care, it’s until you decided to make it a means to brand your business as minority owned is you trying to make us care about it. Your product or service is what should be the one speaking about whether your business is worth supporting, not who you support and what community. That’s a huge part of, you know - business. Who you decide to serve or not is another thing but that’s not what this is about.
So in Target’s case I think we need to be honest with what happened. People weren’t just protesting their Pride displays or actions and it went way past pissing people off.
Bigots terrorized Target employees, some threw temper tantrum inside stores and destroyed or trashed their displays and there were several bomb threats and Target employees in five states had to be evacuated during this. That’s terrorism and Target, understandably, kind of gave in so their employees wouldn’t get blown up.
I think the general media coverage of this whole thing has been frustrating and lacking and it’s important that I point this out.
My wife works at a Target and had to evacuate due to a bomb threat a few weeks ago. Target didn’t even communicate with employees in a meaningful way about all of it. I don’t blame the media. I think comparatively it’s a great company and I have a lot of good things to say about them but they really managed to disappoint everyone this summer…bigots, lgbtq persons and alllys, as well as employees.