Media Matters looked into Xitter CEO Linda Yaccarino’s claim that “90% of the top 100 advertisers have returned to the platform. In the last 12 weeks alone, about 1500 have returned – w…
During the September 27 interview, Yaccarino also claimed, “In the last 12 weeks alone, about 1,500 [advertisers] have returned. So whether it is small business or big brands, right? Like AT&T, Visa, Nissan, all returning.” Of those three companies she specifically mentioned, AT&T is the only one that was a top advertiser pre-Musk, and the company has spent just $781 in the last 12 weeks — 99.96% less than the more than $1.77 million it spent during the 12 weeks before Musk’s acquisition.
Visa and Nissan are similarly spending just a fraction of what they spent pre-Musk. Visa spent just $10, and Nissan spent just $687, in the last 12 weeks — 99.99% and 99.77% less than they respectively spent during the 12 weeks before Musk’s acquisition.
The CEO of a company that was purchased for $44 billion less than a year ago is personally touting making $1,478 in advertising revenue from three multi-billion dollar companies in the past 12 weeks. I knew things were bad at Xitter but this defense just makes me realize things are so much worse than I could have imagined.
You hate to see it
I thought it was a typo and you meant to type $10k… But the article actually mentions $10 too…
Dayum…
Sh-(w)-itter has really gone down the drain…
It was not that great before but I sorta understood folks stayed on for the momentum but its just a SS now.
I’m a simple man, I see a twitter ad I block them.
Tanking Twitter was always the plan. It’s all part of sewing distrust and limiting options of sharing information.
That interview was so painful to watch.
If I were a marketing manager interested in maintaining my brand’s image, I’d pay to keep my ads off of TwitX.
lol, that’s too bad
