Yep, as another Xennial, I can relate to a lot of this. Enshittification has been going on for a long time. Although consumerism, materialism and enshittification certainly skyrocketed from the 1980s onwards. Loneliness, isolation, depression, lack of community… all makes more money for the wealthy and corporations - happy people don’t need to buy useless crap to fill the void. Which is in part why we saw the largest wealth transfer in human history during the SARS-CoV-2 pandemic.

I would disagree that it’s anything to do with left vs right politics though. I’m old enough to remember when being left meant being ant-consumerism and fuck the man (those hippy origins). Nowadays people in politics and the wealthy don’t care about left, right, centrist. They ALL do whatever wins them votes and makes them the most amount of money. Otherwise we wouldn’t have greenwashing, pinkwashing, rainbow-washing, etc., nor left politicians protecting corporate interests. There’s more money for politicians and The Man by pushing the whole left or right ideologies division. This can be seen by social media platforms encouraging outrage and conflict but it happens online and offline.

I’m not really angry (I definitely tend more towards the peace loving hippy spectrum of Xennials) but I definitely feel frustrated and saddened that people don’t realise how much power they have to end this bullshit. All of these problems only work if the populous is compliant with it and complicit in it. If we as a collective stopped buying, if we choose to opt-out, it would be relegated to history. (Granted I understand it’s not that easy but even small steps such as being a conscientious consumer and just consuming less is a big step in the right direction as is looking for community engagement instead of thinking that social media fills that void).

Wonderful article, beautifully written, thanks for sharing. I’m just so sad every time they take an online home away from us.

As a former user of Prodigy, all I ever wanted was for the Sears catalog to be accessible on there, as it was dying. They could have done exactly what Amazon did, but with the brand power of Sears. Home delivery was a solved problem for them - hell, Sears’ Home Delivery could literally deliver homes! Look it up, you will find houses still standing that were prefabbed and delivered. Yes, we damn well should have shut up and bought things. I say this having been one of the world champs of the Prodigy Carmen Sandiego - one of the kids they wanted to just shut up. If my family could have bought everything from Sears (& K-Mart) from Prodigy, we would have!

Sell me a thing worth buying and I’ll shut up and buy it. Sell me snow in the winter, I’ll just shut up and walk away.

As for LJ, yeah, a lot of English speaking people had no idea about it. I saw it when I looked up the company buying LJ. Many of my friends at the time moved to IJ & DJ. I wasn’t hurt, I wasn’t affected directly, so I stayed until I got bored.

That’s how I feel about social media - I’m there till it bores me. Give me something worth buying, I’ll shut up and buy it.