The “unexpected” mixing of upper and lower case looks more like a shit explanation of wanting all the letters to be curvy, but the same size.
This looks like an 80’s marketing attempt to make a low class brand an ultra-high end brand. Except Jaguar is a high end brand already. It appears that the overly masculine “jaguar” brand is becoming a very feminine looking brand. This feels like a cosmetics line more than a luxury automobile. jaguar lipstick, for the animal in you. rawwwrrrrrrrr!
Jaguar was a high-end brand. They haven’t actually been high-end in anything except price since Ford bought them in 1989, and then Tata Motors (an Indian company) in 2008. It’s a shame too, because they used to be beautiful and elegant cars.
Who reported on this? The J is uppercase as well…
I knew I forgot something:
https://www.cnn.com/2024/11/19/business/jaguar-new-logo/index.html
JQGUQr
I need this on a Tshirt.
Ahhh, designers coming up with some stupid mistakewhich is then sold by the marketing department who just uses a lot of slick and fancy words to make it sound expensive
I have bad news for them, it’s not seamless
If there ever were a car that I would conceivably shove up my own ass, this would have to be the one.
No sharp edges, glossy finish, and a 600hp electric motor? Sign me up.
It’s tempting, but it lacks a flared base. Never shove anything in your ass that doesn’t have a flared base.
Without a base, without a trace
Appearance gets sales on debut, but I’m still riding on a trusty, utilitarian Ford Probe
Of all the things to whine about, holy shit.
They deleted every posts on their Instagram page. They erased their history. Man that’s so sad.
Did they really add a line saying that they’re obsessed by power??😆💀 Not that rest dont sound wrong, but this sounds extra wrong
Ok the logo is shit, but damn, that pink car looks extremely boring and generic.
Exactly. Looks like AI made. No emotions but aerodynamic, just like every other EV.
Hot.
It’s hideous. Did they have muskRat consulting?
Am I missing some grammatical update that changes status verbs (is/are) to plural form when using a singular group name? “jaguar are doubling”? I keep seeing this across lemmy. Is it regional? American here, always taught “jaguar is” and “the band is” etc
It’s a British thing. They will often refer to a company or other organization as a plural entity when reporting on it.
Thanks, interesting. Does that occur in India as well? I suppose I can see the reasoning (Jaguar is made of thousands of people, so jaguar “are” deciding things as a group so plyralizing the verb gives identity to the individuals) but it still sounds awful to me. Then again, it’s all about sound to me, right? I’d still say “The Beatles are deciding” despite being a group name.
I heard they’re not making any cars this year. They just stopped production to sell their existing inventory or something. Sales are way down. It surprises me because they make Land Rover and people really like those.
That’s exactly why Jaguar is stopping production. Their best selling cars in recent years have been the SUV models by a long way to the point where the saloons were barely selling at all anymore, but that means they are eating into Landrover’s market share. They are rolling the dice with this move because the alternative is to give in and retire the brand.
Pretty sure you meant sedans, but now I really REALLY wanna drive a saloon. With the cowboy swinging doors and everything.
Saloon is British English for sedan. But don’t let that stop you from putting swinging suicide doors on your sedan
Thanks! Now I know! And I shall!
Looks like the 1992 Animated Batmobile, but not as cool.
