Balatro has a publisher, Playstack. While they put very little money into traditional advertising, Playstack absolutely had a calculated marketing campaign that nailed success by getting specific streamers on board.
This technically makes it not ‘indie’ as they have a publisher but the indie/AA/AAA labels are kind of ridiculous.
Balatro is indie, songs isn’t it? Developed by a single dude with probably zero budget
Yeah, maybe not a good AA example, just couldn’t think of a second one off the top of my head.
Basically everything Nintendo makes is AA, they just charge AAA+ prices for them.
Clair obscur expedition 33
Larian and Hazelight are AA
Hyperstrange games and Revolver Digital.
Dungeons of Hinterwald is a fantastic AA game, if you haven’t played it.
Balatro has a publisher, Playstack. While they put very little money into traditional advertising, Playstack absolutely had a calculated marketing campaign that nailed success by getting specific streamers on board.
This technically makes it not ‘indie’ as they have a publisher but the indie/AA/AAA labels are kind of ridiculous.